Tilting Point Has Purchased Gondola to Bolster In-Game Optimization
Daniel Johnson — October 21, 2019 — Tech
References: tiltingpoint & techcrunch
Tilting Point recently announced that it has purchased Gondola, which is a company that works on in-game optimization. Specifically, Gondola does this by increasing in-game offers and video ads in games. Tilting Point is an organization that generally looks to increase user acquisition for mobile games. This is mostly accomplished with AI tools, that were built to attract more users to a mobile platform. However, this recent acquisition could help the company monetize the users it does acquire.
The exact terms of the acquisition were not made public. As a part of the deal, André Cohen, the Gondola CTO will become part of Tilting Point as the head of data science, and the co-founder and CEO Niklas Herriger will be involved in the organization as an executive advisor.
Image Credit: Tilting Point
The exact terms of the acquisition were not made public. As a part of the deal, André Cohen, the Gondola CTO will become part of Tilting Point as the head of data science, and the co-founder and CEO Niklas Herriger will be involved in the organization as an executive advisor.
Image Credit: Tilting Point
Trend Themes
1. In-game Optimization - Tilting Point's acquisition of Gondola presents an opportunity for disruptive innovation in optimizing in-game offers and video ads to increase user engagement and monetization.
2. User Acquisition - Tilting Point's AI tools for user acquisition can be enhanced with Gondola's expertise, allowing for disruptive innovation in attracting more users to mobile gaming platforms.
3. Mobile Game Monetization - The acquisition of Gondola by Tilting Point opens up opportunities for disruptive innovation in monetizing acquired users through improved in-game offers and video ads.
Industry Implications
1. Mobile Gaming - The mobile gaming industry can benefit from disruptive innovation in in-game optimization and user acquisition for increased engagement and monetization.
2. Data Science - Tilting Point's acquisition of Gondola presents a disruptive innovation opportunity in leveraging data science to optimize user acquisition and game monetization.
3. Advertising - The advertising industry can explore disruptive innovation in optimizing in-game ads and offers for increased engagement and monetization in mobile gaming.
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