The Tiffany & Co. Spring 2013 Campaign Adopts an Old Hollywood Glamor
Meghan Young — April 30, 2013 — Fashion
References: tiffany & fashiongonerogue
The Tiffany & Co. Spring 2013 ad campaign rightly targets a regal and sophisticated audience. Considering that this jewelry brand is synonymous with luxury, notoriety and, of course, quality, anything associated with it would embody those qualities and more. Channeling an old Hollywood type of glamor, one that befits a society currently enamored with all things 'The Great Gatsby,' stylist Paul Cavaco clad the models in a range of elegant gowns.
Lensed by photographer Michael Thompson, the Tiffany & Co. Spring 2013 ad campaign stars a troop of top models: Liu Wen, Karen Elson, Doutzen Kroes, Shalom Harlow, Liya Kebede and Arizona Muse. The looks were perfected by hairstylist Serge Normant and makeup artist Gucci Westman. From diamond necklaces to chandelier earrings, the campaign does justice to all the latest designs.
Lensed by photographer Michael Thompson, the Tiffany & Co. Spring 2013 ad campaign stars a troop of top models: Liu Wen, Karen Elson, Doutzen Kroes, Shalom Harlow, Liya Kebede and Arizona Muse. The looks were perfected by hairstylist Serge Normant and makeup artist Gucci Westman. From diamond necklaces to chandelier earrings, the campaign does justice to all the latest designs.
Trend Themes
1. Regal Jewelry - Opportunity for disruptive innovation in creating regal jewelry pieces that embody luxury, notoriety, and quality.
2. Old Hollywood Glamor - Opportunity for disruptive innovation in creating fashion and beauty products inspired by the old Hollywood glamour aesthetic.
3. Luxury Ad Campaigns - Opportunity for disruptive innovation in developing unique and memorable ad campaigns that target sophisticated audiences.
Industry Implications
1. Jewelry - Opportunity for disruptive innovation in the jewelry industry by designing and manufacturing high-end regal pieces that reflect luxury and quality.
2. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating old Hollywood glamor elements into clothing designs and accessories.
3. Beauty - Opportunity for disruptive innovation in the beauty industry by creating makeup and hair products that help achieve the old Hollywood glamor look.
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