The Information is Launching a Cheaper Ticker App for Wider Appeal
Daniel Johnson — October 18, 2019 — Tech
References: theinformation & techcrunch
The Information indicated that it will launch the new Ticker app which will focus on tech news. The Information was initially founded in 2013 by Jessica Lessin, and since then has provided an ad-free subscription service for tech news. It was also announced that the new app will be priced at $29 a year, which is a much cheaper price point than the original service that costs $399 per year.
The launch of the Ticker app indicates that the company is looking to reach a broader audience which is apparent through the significant price decrease. Previously, the higher price point was marketed toward those who needed tech information as a part of their job. However, the lower price point is intended for any individual interested in the tech industry.
Image Credit: The Information
The launch of the Ticker app indicates that the company is looking to reach a broader audience which is apparent through the significant price decrease. Previously, the higher price point was marketed toward those who needed tech information as a part of their job. However, the lower price point is intended for any individual interested in the tech industry.
Image Credit: The Information
Trend Themes
1. Ad-free News Subscriptions - There is an opportunity for subscription-based news outlets to offer ad-free services to appeal to a wider audience.
2. Affordable Subscriptions - There is an opportunity for businesses to make their high-priced subscriptions more affordable for a broader audience.
3. Targeted News Apps - There is an opportunity for news outlets to create targeted news apps for specific industries or areas of interest.
Industry Implications
1. Technology - There is an opportunity for tech news outlets to create ad-free, affordable subscription services or apps for a wider range of audiences with varying levels of tech expertise.
2. Media - There is an opportunity for media outlets to create affordable subscription services or apps that offer targeted news to specific audiences.
3. Finance - There is an opportunity for finance news outlets to create ad-free, affordable subscription services or apps that cater to both financial professionals and individuals looking to stay informed on the industry.
0.6
Score
Popularity
Activity
Freshness
