Cheap Monday Launches Grunge-tastic Fall Line
Rose Nazarali — April 28, 2009 — Eco
References: cheapmonday & nylonmag
Swedish label, Cheap Monday started off as a thrift clothing store, and one thing led to another, and now they have just released their Fall 2009 line.
This is grunge couture at its finest. With lots of plaid and over-sized shirts in combination with cute minis and floral prints, Cheap Monday has turned their signature style into the trendiest of fashions.
And, of course, we cannot forget about their jeans! Cheap Monday’s ripped jeans are a perfect match to their plaid hoodies.
But the greatest thing about Cheap Monday is their price tags. Living up to their name, this inexpensive clothing brand can style up anyone’s wardrobe on a tight budget.
This is grunge couture at its finest. With lots of plaid and over-sized shirts in combination with cute minis and floral prints, Cheap Monday has turned their signature style into the trendiest of fashions.
And, of course, we cannot forget about their jeans! Cheap Monday’s ripped jeans are a perfect match to their plaid hoodies.
But the greatest thing about Cheap Monday is their price tags. Living up to their name, this inexpensive clothing brand can style up anyone’s wardrobe on a tight budget.
Trend Themes
1. Thrift Store Style - Fashion brands can leverage the growing popularity of thrift store fashion by creating more affordable, grunge-inspired lines like Cheap Monday's Fall 2009 collection.
2. Affordable Couture - Inexpensive clothing lines can create trendy, high-end looks by pairing oversized grunge styles with cute floral prints and ripped jeans, à la Cheap Monday's Fall 2009 line.
3. Sustainable Fashion - Brands can promote sustainable fashion by launching lines with recycled and upcycled garments, emulating Cheap Monday's roots as a thrift clothing store.
Industry Implications
1. Fast Fashion - Fast fashion brands can adopt Cheap Monday's approach to offering affordable designer-inspired looks to customers through the use of cheap materials and labor.
2. Sustainable Fashion - Brands focused on sustainable fashion can learn from Cheap Monday's approach and promote the use of recycled garments and upcycling in the fashion industry.
3. Thrift Stores - Thrift stores can leverage the growing popularity of grunge fashion and partner with affordable clothing lines like Cheap Monday to offer more trendy options to customers.
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