Threads of Friendship Releases the Diamond Dust Collection
Sarah Robson — May 15, 2012 — Fashion
References: threadsoffriendship
Threads of Friendship is a jewelry line based in New York created by jewelry designer Andrea Barna and business partner Kollene McGinley. The company will be releasing its first piece from the Diamond Dust Collection in its skull bracelet, which will be available on June 15th for $120.00. These new bracelets are unique because of their diamond-encrusted eyes in the skull designs, chain clasp and the finest quality thread. Most notably, a portion of the proceeds from each bracelet go towards The Walkabout Foundation and Best Buddies Organization.
The idea behind these bracelets came from the current friendship bracelet craze that exemplifies characteristics of unity and support. These embellished friendship bracelets can connect individuals from across the globe, and represent long-lasting friendship bonds. Get ready to purchase one of these gifts for a dear friend, and there is more from the collection to come.
The idea behind these bracelets came from the current friendship bracelet craze that exemplifies characteristics of unity and support. These embellished friendship bracelets can connect individuals from across the globe, and represent long-lasting friendship bonds. Get ready to purchase one of these gifts for a dear friend, and there is more from the collection to come.
Trend Themes
1. Friendship Bracelet Craze - A trend of embellished friendship bracelets for personal expression and uniting people could increase sales through customization options and collaborations with artists.
2. Diamond-encrusted Jewelry - The trend of incorporating diamonds into everyday jewelry as a symbol of luxury and status could lead to the creation of more affordable and unique pieces for wider audiences.
3. Charitable Fashion - The trend of socially conscious consumerism that supports charitable organizations could help brands gain loyal customers and establish a positive reputation in the market.
Industry Implications
1. Jewelry - The jewelry industry could capitalize on the trend of incorporating diamonds and unique designs into everyday, affordable pieces that appeal to wider audiences.
2. Fashion - The fashion industry could integrate socially conscious initiatives and charity partnerships to align with consumer values and establish a positive brand reputation.
3. E-commerce - The e-commerce industry could offer customization options for friendship bracelets to engage and retain customers, and potentially collaborate with independent artists for unique designs.
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