A New Thrasher Apparel Line Was Made in Celebration of Its Anniversary
Riley von Niessen — July 8, 2016 — Fashion
References: store.united-arrows.co.jp & highsnobiety
In order to celebrate the 35th anniversary of the well-renowned skateboarder brand, BEAUTY & YOUTH have joined with the company for a collaborative line of Thrasher apparel.
Founded back in 1981 by Kevin Thatcher, Fausto Vitello and Eric Swenson, Thrasher has seen immense success among streetwear clothing fans -- with the iconic typography and wide-spread name making it instantly recognizable on an international scale. In the Thrasher apparel line that was created with BEAUTY & YOUTH, a Japanese retail company, the pieces make use of three different colorways.
Offered are crew neck t-shirts and hoodies, with varying shades of the logo's print bringing contrast. The Thrasher apparel pays tribute to the beginnings of the brand's magazine which amassed an impressive readership, as well as its merchandise accomplishments.
Founded back in 1981 by Kevin Thatcher, Fausto Vitello and Eric Swenson, Thrasher has seen immense success among streetwear clothing fans -- with the iconic typography and wide-spread name making it instantly recognizable on an international scale. In the Thrasher apparel line that was created with BEAUTY & YOUTH, a Japanese retail company, the pieces make use of three different colorways.
Offered are crew neck t-shirts and hoodies, with varying shades of the logo's print bringing contrast. The Thrasher apparel pays tribute to the beginnings of the brand's magazine which amassed an impressive readership, as well as its merchandise accomplishments.
Trend Themes
1. Celebratory Skate Apparel - The collaboration between BEAUTY & YOUTH and Thrasher for a commemorative apparel line showcases the trend of celebrating brand anniversaries through fashion.
2. Streetwear Clothing Fans - Thrasher's success among streetwear enthusiasts highlights the trend of streetwear as a dominant fashion style.
3. Collaborative Fashion Partnerships - The partnership between Thrasher and BEAUTY & YOUTH exemplifies the trend of brands collaborating to create unique and limited-edition apparel collections.
Industry Implications
1. Skateboarder Brand - Thrasher's anniversary apparel line demonstrates an opportunity for skateboarder brands to celebrate their heritage and engage with fans through fashion collaborations.
2. Retail - The collaboration between BEAUTY & YOUTH and Thrasher shows an opportunity for retailers to tap into the popularity of streetwear clothing and offer exclusive collaborations to attract customers.
3. Fashion and Apparel - The Thrasher and BEAUTY & YOUTH collaboration signifies an opportunity for fashion brands to create unique and limited-edition collections that resonate with their audience and generate buzz.
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