thisisneverthat and New Balance Debut the '1906R' and '2002R'
References: intl.thisisneverthat & hypebeast
New Balance has reunited with thisisneverthat for two more sneaker silhouettes dubbed the New Balance ‘1906R’ and ‘2002R,’ respectively. The ‘1906R’ is a unique offering, featuring stain-like spots throughout the shoe to mimic a pre-worn aesthetic. The sneaker also boasts a mesh-like base with gray overlays and white laces. The ‘2002R’ silhouette opts for a cleaner look, combining shades of gray and navy on the uppers, toe box, and overlays. This iteration has a smooth base and textured laces, and consumers can spot “New Balance Running” on the uniquely-designed tongue units.
In addition to footwear, the collection offers coach jackets, nylon shorts, hoodies, T-shirts, and hats. The thisisneverthat x New Balance collection arrives Aug 4, 2022, at 9 pm EDT via New Balance’s website and stores.
Image Credit: thisisneverthat
In addition to footwear, the collection offers coach jackets, nylon shorts, hoodies, T-shirts, and hats. The thisisneverthat x New Balance collection arrives Aug 4, 2022, at 9 pm EDT via New Balance’s website and stores.
Image Credit: thisisneverthat
Trend Themes
1. Pre-worn Aesthetic - Footwear and clothing that mimic a pre-worn aesthetic are becoming popular, providing an opportunity for designing and manufacturing pre-distressed products.
2. Collaborative Collections - Collaborative collections between brands are on the rise, providing an opportunity for brands to expand their audience and create unique products.
3. Mix of Textures - Combining different textures and materials in footwear and clothing designs is becoming a popular trend, offering an opportunity for innovative material and production processes.
Industry Implications
1. Footwear - The footwear industry can benefit from creating footwear that incorporates a pre-worn aesthetic or a mix of textures, and collaborating with other brands to create unique collections.
2. Fashion - The fashion industry can capitalize on the popularity of pre-worn aesthetics and collaborations to create unique clothing collections and expand their audience.
3. Manufacturing - With a growing demand for pre-worn aesthetics and unique collaborations, the manufacturing industry can innovate production processes to make the manufacturing of these products quicker and more sustainable.
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