Crying Eagle Debuts a New Brew Called the Things Unsettled Hazy IPA
Grace Mahas — August 20, 2019 — Marketing
References: cryingeagle & brewbound
Crying Eagle, the Southwest Louisiana-based brewery, recently expanded its product line with the introduction of its newest IPA -- the Things Unsettled Hazy IPA. Things Unsettled Hazy IPA is a dry Indian pale ale that boasts a robust flavor profile with hints of papaya, stone fruit, and citrus peel.
The namesake of the intriguing beer was inspired by the history of craft beer and the struggles of independent breweries against mainstream brands. This struggle plays into the marketing of the beer which includes a video of two 90s-themed cartoon characters, 'Crying Eagle' and 'Blue Knight,' battling for victory. The commercial ends with Crying Eagle being victorious and the final moment of the fight is the image featured on the can.
This retro, video-game styled marketing campaign speaks to the cyclicality and nostalgia of IPA drinkers and the unique concept will likely resonate well with consumers from the era.
The namesake of the intriguing beer was inspired by the history of craft beer and the struggles of independent breweries against mainstream brands. This struggle plays into the marketing of the beer which includes a video of two 90s-themed cartoon characters, 'Crying Eagle' and 'Blue Knight,' battling for victory. The commercial ends with Crying Eagle being victorious and the final moment of the fight is the image featured on the can.
This retro, video-game styled marketing campaign speaks to the cyclicality and nostalgia of IPA drinkers and the unique concept will likely resonate well with consumers from the era.
Trend Themes
1. Retro Marketing Campaigns - Opportunity for brands to tap into nostalgia and attract consumers through retro-themed advertising.
2. Unique Flavor Profiles - Potential for breweries to experiment with unconventional flavor combinations to stand out in a competitive market.
3. Craft Beer Industry - Emerging craft breweries can challenge mainstream brands by offering innovative and distinct craft beer options.
Industry Implications
1. Brewing Industry - Breweries can leverage retro marketing campaigns and unique flavors to differentiate themselves in the market.
2. Advertising Industry - Opportunity for ad agencies to assist breweries in developing creative retro-themed marketing campaigns.
3. Food and Beverage Retail Industry - Retailers can capitalize on the demand for unique craft beers by offering a wide selection to cater to consumer preferences.
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