TheSoloist and Converse Launch an ITeration of the Jack Purcell
References: converse & highsnobiety
TheSoloist and Converse work in collaboration to take a shot of creating a new iteration of the iconic Jack Purcell sneaker silhouette. The main design language of the collaborative effort stems from a patriotic view, showcasing star spangled designs and colors alongside a more muted option as well.
The duo reworks the silhouette to have a zippered enclosure at the top in a black color. The first colorway features a mix of red, blue, and white, whereas the second tonal option is black and white. The tennis silhouette features the stripes and star motifs on the graphics canvas throughout the uppers. The vertical utility zipper is also accompanied by a set of traditional laces lined up along the sides. To round out the entire silhouette is the "I am the Soloist" slogan adorning the tongue.
The duo reworks the silhouette to have a zippered enclosure at the top in a black color. The first colorway features a mix of red, blue, and white, whereas the second tonal option is black and white. The tennis silhouette features the stripes and star motifs on the graphics canvas throughout the uppers. The vertical utility zipper is also accompanied by a set of traditional laces lined up along the sides. To round out the entire silhouette is the "I am the Soloist" slogan adorning the tongue.
Trend Themes
1. Patriotic Sneakers - Collaborations between streetwear and athletic brands that feature patriotic designs are on the rise.
2. Zippered Tennis Shoes - Zippered enclosures for athletic shoes are becoming a popular design choice for collaborations between brands.
3. Star-spangled Graphics - Star motifs and patriotic designs on sneakers have become a trend in streetwear fashion.
Industry Implications
1. Fashion - Streetwear and athletic brands are collaborating on limited edition sneakers to cater to the growing demand for fashionable athletic footwear.
2. Sporting Goods - With the rise in popularity of athleisure, there is a growing demand for fashion-forward athletic footwear that is both functional and stylish.
3. Marketing and Advertising - Collaborations between brands, such as TheSoloist and Converse, provide an opportunity for companies to engage new customers and create hype around limited edition products.
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