The Hello Kitty Go Green Organic Farm Teaches Youngsters About Food Safety
Alyson Wyers — January 19, 2015 — Eco
References: gogreenlife.hk & fastcoexist
You have probably heard of theme parks before, but theme farms are likely a newer concept. The beloved Japanese anime character Hello Kitty now has her own organic farm. The 50,000 square foot Hello Kitty Go Green Organic Farm is located in Hong Kong and opened last June. The cartoon character is plastered throughout the place wearing a straw hat and wearing overalls.
Founder Raymond Cheng originally established the farm without a theme, but wanted to introduce theme farms as a way to attract more customers, especially families. He notes "I wanted more children to come to the farm to learn about green and organic" -- a particularly relevant issue given the health issues and food safety problem in China and Hong Kong.
Founder Raymond Cheng originally established the farm without a theme, but wanted to introduce theme farms as a way to attract more customers, especially families. He notes "I wanted more children to come to the farm to learn about green and organic" -- a particularly relevant issue given the health issues and food safety problem in China and Hong Kong.
Trend Themes
1. Theme Farms - The rise of theme farms presents an opportunity for companies to create immersive and educational experiences for customers.
2. Cartoon Branding - Integrating popular cartoon characters into businesses, like the Hello Kitty Go Green Organic Farm, can attract new customers and create unique branding opportunities.
3. Children's Education - Teaching children about green and organic practices through interactive experiences in themed farms opens the door for educational programs and products targeting young audiences.
Industry Implications
1. Agriculture - The emergence of theme farms creates new avenues for innovation in agricultural practices and farming techniques to meet the needs and demands of themed farm experiences.
2. Tourism - Theme farms offer a fresh and engaging tourist attraction that can boost local economies and create opportunities for hospitality and entertainment industries to enhance visitor experiences.
3. Consumer Products - The integration of cartoon characters and green themes in farming opens up possibilities for creating branded merchandise and products that cater to enthusiasts of theme farms and organic practices.
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