The Wool Parade Gets the Video Treatment by GTF and Studio AKA
Meghan Young — January 31, 2013 — Art & Design
References: doshilevien & itsnicethat
The Wool Parade is a series of Bauhaus-inspired upholstered objects for Kravdrat, Europe's leading manufacturer of design textiles. Created for the Stockholm Furniture Fair by Doshi Levien, the abstract sculptures may be enough to peak anyone's interest, but they have recently been given an animated short treatment that instills each one with beauty and personality.
Like a choreographed dance, The Wool Parade flutters around to a serene classical soundtrack. Put together by Grahic Thought Facility in collaboration with Phillp Hun of Studio AKA, the video highlights each object's physical form while giving them an organic vibrancy as though they were characters in a Pixar film.
Playful and entertaining, The Wool Parade is a must-see experience that shows how inanimate objects can often seem more alive than creatures that are actually alive.
Like a choreographed dance, The Wool Parade flutters around to a serene classical soundtrack. Put together by Grahic Thought Facility in collaboration with Phillp Hun of Studio AKA, the video highlights each object's physical form while giving them an organic vibrancy as though they were characters in a Pixar film.
Playful and entertaining, The Wool Parade is a must-see experience that shows how inanimate objects can often seem more alive than creatures that are actually alive.
Trend Themes
1. Animation-based Product Marketing - The animated short treatment of The Wool Parade demonstrates the potential for using animation as a marketing tool for products.
2. Bauhaus-inspired Design - The abstract sculptures of The Wool Parade showcase the trend of incorporating Bauhaus design principles into contemporary creations.
3. Object Personification - The organic vibrancy and character given to the sculptures in The Wool Parade reflects the growing trend of object personification in design and storytelling.
Industry Implications
1. Textile Manufacturing - The Wool Parade, a series of upholstered objects, suggests opportunities for textile manufacturers to collaborate with designers in creating unique and visually appealing products.
2. Animation and Film Production - The animated short film of The Wool Parade presents potential avenues for animation and film production companies to explore collaborations with designers and manufacturers to bring inanimate objects to life.
3. Product Design - The Bauhaus-inspired design of The Wool Parade indicates potential opportunities for product designers to incorporate abstract sculptural elements into their creations, bringing a mix of art and functionality.
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