The Weeknd XO Merchandise Line Was Recently Updated
Riley von Niessen — February 21, 2017 — Fashion
The Weeknd XO merchandise line was updated to be a part of the R&B artist's Spring/Summer 2017 collection.
Included are long-sleeve shirts, tees, coach jackets, socks and hats, all of which come emblazoned with suggestive party goer graphics. On a number of shirts, the phrase "XO TIL WE OVERDOSE" is written boldly, along with images of women who are sitting in skulls and others who look like zombies who are curled up in seductive poses.
In addition to these graphics, The Weeknd XO merchandise line features the tattooed lip motif that's appeared on a number of pieces from past collections as well. To make the artists' mark known, the "XO" motif is also presented prominently, which comes with a simple heart above the two letters.
Included are long-sleeve shirts, tees, coach jackets, socks and hats, all of which come emblazoned with suggestive party goer graphics. On a number of shirts, the phrase "XO TIL WE OVERDOSE" is written boldly, along with images of women who are sitting in skulls and others who look like zombies who are curled up in seductive poses.
In addition to these graphics, The Weeknd XO merchandise line features the tattooed lip motif that's appeared on a number of pieces from past collections as well. To make the artists' mark known, the "XO" motif is also presented prominently, which comes with a simple heart above the two letters.
Trend Themes
1. Graphic-driven Apparel - There is a disruptive innovation opportunity in creating a line of graphic-driven clothing with bold statements and suggestive images.
2. Iconic Brands Revamp - There is a disruptive innovation opportunity in revamping iconic brands to appeal to modern sensibilities through merchandise lines.
3. Celebrity Merchandise Diversification - There is a disruptive innovation opportunity in diversifying celebrity merchandise lines to include provocative graphics and witty catchphrases.
Industry Implications
1. Fashion and Apparel - Fashion and apparel industry can benefit from creating lines of graphic-driven clothing with bold statements and suggestive images that appeal to modern sensibilities.
2. Entertainment and Media - Entertainment and media industry can benefit from revamping iconic brands to create merchandise lines that cater to modern sensibilities and provoke consumer interest.
3. Celebrity Merchandising - Celebrity merchandising industry can benefit from diversifying merchandise lines to include provocative graphics and witty catchphrases that appeal to the fandom.
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