The Unit by NIXON is Fresh and Functional
Francis Tiangson — January 11, 2011 — Fashion
References: ca.nixonnow & freshnessmag
The Unit by NIXON is a superb looking timepiece with a stunning simplistic design and stuffed full of functionality. The watch has an easy to read display that shows the time, date and temperature. It can also function as a stop watch, countdown timer and alarm clock.
This NIXON watch features a polycarbonate cases and silicone wristbands unlike the usual metal and plastic materials the brand is known for! The Unit by NIXON is available in five color options: black, white, green, blue and yellow -- sweet colors to compliment any wardrobe.
This NIXON watch features a polycarbonate cases and silicone wristbands unlike the usual metal and plastic materials the brand is known for! The Unit by NIXON is available in five color options: black, white, green, blue and yellow -- sweet colors to compliment any wardrobe.
Trend Themes
1. Simplistic Timepieces - The demand for functional and minimalistic timepieces is increasing, presenting opportunities for brands to innovate in design and functionality to stay competitive.
2. Polycarbonate Materials - The popularity of polycarbonate cases in watches presents an opportunity for manufacturers to explore this durable and lightweight material in other product lines such as eyewear or phone cases.
3. Multi-functional Watches - The rise of multi-functional watches with features such as temperature readings and countdown timers creates opportunities for other industries, such as fitness and travel, to integrate similar features into their products.
Industry Implications
1. Watchmaking - Watchmaking companies can continue to innovate by exploring new materials and designs to capture the growing market demand for minimalistic, functional timepieces.
2. Eyewear - The durability and lightweight characteristics of polycarbonate materials present an opportunity for the eyewear industry to create products that are more comfortable and durable for everyday use.
3. Fitness Tracking - The popularity of multi-functional watches presents opportunities for the fitness industry to incorporate features such as temperature tracking and countdown timers to enhance the overall user experience.
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