will.i.am Travels the Globe for Intel's 'The Ultrabook Project'
Katherinev123 — January 13, 2012 — Tech
Intel's latest campaign, 'The Ultrabook Project,' features the company's director of creative innovation and member of The Black Eyed Peas, will.i.am.
For The Ultrabook Project, will.i.am will go on a year-long exploration of 12 different cities around the world, from Mexico to Korea. At these different cities, he will collaborate with local music artists and find inspiration -- from the city's fashion, architecture and more -- to create and produce 12 new and unique music pieces using his Intel Ultrabook.
What's more, fans are encouraged to participate in The Ultrabook Project. They are given the chance to listen to the different music pieces via 10,000 free downloads on Intel's website and are also invited to interact with the project using Razorfish's interactive music player, Timeline. Fans can watch the will.i.am's multi-city tour, listen to the music he creates, make their own comments and share it with friends.
For The Ultrabook Project, will.i.am will go on a year-long exploration of 12 different cities around the world, from Mexico to Korea. At these different cities, he will collaborate with local music artists and find inspiration -- from the city's fashion, architecture and more -- to create and produce 12 new and unique music pieces using his Intel Ultrabook.
What's more, fans are encouraged to participate in The Ultrabook Project. They are given the chance to listen to the different music pieces via 10,000 free downloads on Intel's website and are also invited to interact with the project using Razorfish's interactive music player, Timeline. Fans can watch the will.i.am's multi-city tour, listen to the music he creates, make their own comments and share it with friends.
Trend Themes
1. Interactive Music Expeditions - The fast-paced innovation of interactive music expeditions could be adopted by various brands as a way to introduce a new element of creativity and fan engagement.
2. Global Collaborative Artistry - Collaborating with local artists globally offers a disruptive innovation opportunity for companies to generate unique content and reach worldwide audiences in a more authentic and sustainable way.
3. Interactive Fan Participation - Encouraging interactive fan participation could become the norm in a digitally-driven world to foster a more active and engaged audience that feels like part of the brand's journey.
Industry Implications
1. Music - Interactive music expeditions could revolutionize the way the music industry creates and distributes content, fostering global collaboration and engaging fans in the process.
2. Technology - The trend toward interactive music expeditions offers a major disruptive innovation opportunity for tech companies to develop new and advanced platforms for music creation and distribution.
3. Tourism - The tourism industry could adopt interactive music expeditions to leverage local artistry and promote a more sustainable and authentic local tourism experience in different cities worldwide.
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