Each Purchase of The Tumbler by MiiR Brings a Person Clean Drinking Water
Meghan Young — March 6, 2013 — Eco
References: indiegogo & design-milk
The Tumbler by MiiR, a design studio based in Seattle, Washington, offers a win-win situation by keeping users hydrated while helping those in need. It is a simple, insulated coffee cup that anyone can appreciate, especially because with each one purchased, a person gets clean drinking water for an entire year. While that in and of itself is a major selling point, which is probably why it has surpassed its $10,000 fundraising goal on Indiegogo with four days to spare, The Tumbler by MiiR also helps ensure less waste in the form of paper cups.
Made out of medical grade stainless steel, The Tumbler by MiiR is available in six colors: white, black, blue, green pink and orange. They come with unique tracking codes to let people see which project they helped fund.
Made out of medical grade stainless steel, The Tumbler by MiiR is available in six colors: white, black, blue, green pink and orange. They come with unique tracking codes to let people see which project they helped fund.
Trend Themes
1. Sustainable Drinkware - The trend of sustainable drinkware is creating disruptive innovation opportunities for businesses to develop eco-friendly alternatives that also support charitable causes.
2. Socially Conscious Purchasing - The trend of socially conscious purchasing is driving business opportunities for products like The Tumbler by MiiR, which allow consumers to support a charitable cause while satisfying their own needs.
3. Trackable Donations - The trend of trackable donations is creating opportunities for businesses to provide transparency and accountability to consumers, as seen with The Tumbler by MiiR's unique tracking codes for funded projects.
Industry Implications
1. Drinkware Manufacturing - The drinkware manufacturing industry has an opportunity to innovate by developing sustainable and socially conscious products, similar to The Tumbler by MiiR.
2. Charitable Retail - The charitable retail industry can seize disruptive innovation opportunities by offering products that support meaningful causes, such as The Tumbler by MiiR.
3. Transparency Technology - The transparency technology industry can capitalize on the trend of trackable donations by providing innovative solutions, like unique tracking codes, to ensure accountability and transparency in charitable initiatives.
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