'The Suitors' in Milkshake Magazine Vie for Attention, Albeit Lazily
Marissa Brassfield — May 2, 2010 — Fashion
References: milkshakemagazine & thefashionisto
'Tis the season for spring flings, and 'The Suitors' in Milkshake magazine showcases this warm-weather love phenomenon beautifully. Models Douglas Neitzke and Loammi Goetghebeur are photographed by Fabien Kruszelnicki as they compete for fellow model Georgiana's good favor.
Stylist Raphael Hirsch and assistant Phillip Smith combined with art director James West for 'The Suitors' in Milkshake magazine. If this is a love triangle, it's a very relaxed one.
Implications - With contemporary society constantly inundated with computerized products, many consumers are now looking for emotional content in their purchases. Companies that use sentiment in either marketing tactics or product packaging are sure to have a competitive edge over their competitors and attract this growing consumer base.
Stylist Raphael Hirsch and assistant Phillip Smith combined with art director James West for 'The Suitors' in Milkshake magazine. If this is a love triangle, it's a very relaxed one.
Implications - With contemporary society constantly inundated with computerized products, many consumers are now looking for emotional content in their purchases. Companies that use sentiment in either marketing tactics or product packaging are sure to have a competitive edge over their competitors and attract this growing consumer base.
Trend Themes
1. Emotional Marketing - Companies that use sentiment in marketing tactics or product packaging can gain a competitive edge over their competitors.
2. Spring Fling-themed Photography - Photographers can capitalize on the seasonal appeal of spring flings by featuring spring fling-inspired shoots in their editorial content.
3. Relaxed Love Triangle Themes - The relaxed love triangle theme showcased in 'The Suitors' editorial presents an opportunity for designers to create love-themed products with a laid-back, non-competitive feel.
Industry Implications
1. Fashion Photography - Photographers can capture the spring fling theme and showcase it in their editorial content and fashion shoots for design house campaigns.
2. Fashion Design - Designers can design non-competitive, love-themed fashion products inspired by 'The Suitors' editorial in order to appeal to consumers looking for emotional content in their purchases.
3. Editorial Publishing - Publishers can capitalize on the seasonal appeal of spring fling themes in their editorial content and create love triangle-themed stories with a relaxed, non-competitive feel.
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