The Style Plan by Frank & Oak is a New Monthly Clothing Box
Madison Mackay — April 9, 2018 — Fashion
References: frankandoak
With the rise of monthly clothing subscription services, the Style Plan by Frank & Oak is the latest affordable fashion option allowing consumers to order hand-picked clothes from a stylist once a month.
Starting at $25, the box has three garments based on style, size and budget, based on a short survey on the brand's website. With the option to preview what is in each box, the consumer can customize, confirm or skip the box altogether -- try on each article at home and only pay for the items wanted.
Each box from the Style Plan is filled with all of Frank & Oak's classic and popular styles, silhouettes and materials, as well as new and exclusive articles.
Starting at $25, the box has three garments based on style, size and budget, based on a short survey on the brand's website. With the option to preview what is in each box, the consumer can customize, confirm or skip the box altogether -- try on each article at home and only pay for the items wanted.
Each box from the Style Plan is filled with all of Frank & Oak's classic and popular styles, silhouettes and materials, as well as new and exclusive articles.
Trend Themes
1. Monthly Clothing Subscription Services - The rise of monthly clothing subscription services presents an opportunity for personalized and convenient fashion experiences.
2. Customized Clothing Boxes - The Style Plan by Frank & Oak showcases the demand for personalized clothing options delivered in a convenient subscription box model.
3. Affordable Fashion Options - The affordable pricing of the Style Plan by Frank & Oak caters to consumers looking for high-quality yet budget-friendly clothing choices.
Industry Implications
1. Fashion Subscription Services - The fashion subscription service industry can explore ways to integrate personalization and customization features to enhance customer satisfaction.
2. Online Retail - In the online retail industry, there is an opportunity to adopt subscription box models and customize clothing offerings to reach a broader customer base.
3. Direct-to-consumer Brands - Direct-to-consumer brands can leverage the popularity of customized clothing boxes and affordable fashion options to disrupt the traditional retail market.
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