The Story of Vans Campaign Celebrates 50 Years of Off the Wall
Rebecca Byers — March 17, 2016 — Marketing
References: youtube & freshnessmag
The Story of Vans is the official title of an enormous global campaign celebrating the evolution and journey of the brand in addition to its reciprocal relationship with skate culture. The milestone 50th anniversary campaign is divided into four distinct parts that represent various aspects of the culture considered essential to the experience of Vans; fashion, action sports, music and art.
In addition to ringing in the brand's golden anniversary, the creative global campaign will serve as an ample introduction to the brand's history and the launching point for a continued expansion of the House of Vans experience.
Currently boasting two permanent locations in London and New York City, House of Vans will be hosting 10 parties simultaneously in 10 different cities around the world in order to celebrate the brand, which was founded in Anaheim on March 16, 1966.
In addition to ringing in the brand's golden anniversary, the creative global campaign will serve as an ample introduction to the brand's history and the launching point for a continued expansion of the House of Vans experience.
Currently boasting two permanent locations in London and New York City, House of Vans will be hosting 10 parties simultaneously in 10 different cities around the world in order to celebrate the brand, which was founded in Anaheim on March 16, 1966.
Trend Themes
1. Skate Culture Marketing - Companies can celebrate their brand’s history and connect with the skate culture through creative global campaigns that showcase different aspects of the culture.
2. Expansion of Brand Experiences - Brands can create unique, immersive brand experiences like the House of Vans to deepen customer engagement and loyalty.
3. Milestones as Marketing Opportunities - Celebrating brand milestones can be used as an opportunity for brands to connect with their customers and reinforce the brand's history and values.
Industry Implications
1. Fashion - Fashion brands can connect with the skate culture by creating limited edition skate-inspired collections and collaborations.
2. Action Sports - Action sports brands can leverage skate culture marketing to connect with their audience and create unique experiences.
3. Music and Art - Music and art industries can collaborate with skate brands to showcase their talents and create unique cultural experiences.
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