The Squidgy Sink
Rachel Webb — October 1, 2008 — Art & Design
References: droog
These soft washbowls designed by Helena Jongerius are a great idea. The Squidgy Sink means no more chipped porcelain sinks and it’s a brilliant idea for those small, cramped bathrooms where you have to squash in!
They are available only in blue and made from soft polyurethane which gives them a soft look and a warm touch. The sinks are economical too as they won’t cool down your hot water like porcelain, ceramic or enamel ones do.
They are available only in blue and made from soft polyurethane which gives them a soft look and a warm touch. The sinks are economical too as they won’t cool down your hot water like porcelain, ceramic or enamel ones do.
Trend Themes
1. Flexible Washbasins - Opportunity to disrupt traditional hard ceramic sink products with soft, bendable designs that are easy to install and uniquely customizable.
2. Polyurethane Injection Molded Products - Opportunity to cater to consumer preferences for eco-friendly and sustainable products while providing innovative solutions for everyday use like the SquidgySink line.
3. Warm-touch Products - Opportunity to explore products that provide warm and inviting tactile experiences where traditional products have remained cold to the touch.
Industry Implications
1. Bathroom Fixtures - Introducing soft, flexible products can be a potential innovation opportunity within traditional bathroom fixture manufacturing.
2. Home Furnishings - Polyurethane injection molding techniques could be adopted to create uniquely flexible and customizable furnishings without sacrificing design and functionality for clients demanding new experiences.
3. Hospitality - Providing soft and warm products like flexible washbasins and other soft home furnishings in otherwise minimally styled guest rooms and other areas presents a new growth opportunity for hotels chains and other hospitality clients.
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