'The Soldiers' Mutiny' in Men's Vogue China Does Away With Authority
Marissa Brassfield — April 19, 2010 — Fashion
References: vogue.cn & designscene.net
Blair Getz Mezibov is the photographer behind 'The Soldiers' Mutiny' in Men's Vogue China. Models Brad Kroenig, Seijo Imazaki, Yuri Pleskun, Simon Tham, Chad White, Zack Clark, and Ryan Koning are styled in military-themed attire curated by Marcus Teo.
In 'The Soldiers' Mutiny' in Men's Vogue China, the sailors overthrow their captain and run the ship on their own. See more images from the shoot above.
Implications - Youth consumers are attracted to the sea-faring life of sailors. This group values an alternative lifestyle that stands in stark contradiction to that of their parents. Companies looking to make in roads with this demographic should consider creating ad campaigns that focus on alternative lifestyle choices.
In 'The Soldiers' Mutiny' in Men's Vogue China, the sailors overthrow their captain and run the ship on their own. See more images from the shoot above.
Implications - Youth consumers are attracted to the sea-faring life of sailors. This group values an alternative lifestyle that stands in stark contradiction to that of their parents. Companies looking to make in roads with this demographic should consider creating ad campaigns that focus on alternative lifestyle choices.
Trend Themes
1. Alternative-lifestyle Promotion - Companies should create ad campaigns that focus on alternative lifestyle choices to attract youth consumers attracted to non-traditional lifestyles.
2. Military-themed Fashion - Military-themes in fashion are popular and could be explored by designers and retailers to appeal to consumers interested in unique styles.
3. Mutinous Imagery - The use of mutinous imagery in editorials and advertisements could be utilized as a marketing tool for rebellious and nontraditional brand messaging.
Industry Implications
1. Fashion Industry - The fashion industry could incorporate military and mutinous themes to appeal to youth consumers interested in nontraditional style choices.
2. Advertising Industry - The advertising industry could use mutinous and rebellious imagery to appeal to a youth market interested in alternative lifestyles.
3. Publishing Industry - Mutinous and nontraditional imagery in publications could attract readers interested in unique and alternative perspectives.
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