The Roxford Smartwatch Has a Sleek Yet Functional Design
Mary Van Puymbroeck — May 31, 2017 — Fashion
References: indiegogo & digitaltrends
For those looking for the tech behind a smartwatch but prefer the aesthetics of a traditional watch, Cardifd Designs has created the Roxford smartwatch.
Engineered with quality in mind, the Roxford smartwatch has the look and features you need to take you from your workout to a business meeting. With a modular design and connected app, the Roxford sends data from the device to an app on your phone to keep you updated.
This smartwatch has a battery life of up to 12 days, comes with a magnetic charger and is water-resistant up to 100 meters. Each Roxford comes with four interchangeable straps; leather, silicon, stainless steel and a wraparound silicon strap option that removes the watch face and makes it perfect for working out or sleeping.
Engineered with quality in mind, the Roxford smartwatch has the look and features you need to take you from your workout to a business meeting. With a modular design and connected app, the Roxford sends data from the device to an app on your phone to keep you updated.
This smartwatch has a battery life of up to 12 days, comes with a magnetic charger and is water-resistant up to 100 meters. Each Roxford comes with four interchangeable straps; leather, silicon, stainless steel and a wraparound silicon strap option that removes the watch face and makes it perfect for working out or sleeping.
Trend Themes
1. Hybrid Smartwatches - Combining traditional watch aesthetics with the power of smartwatch technology presents an opportunity for tech and luxury markets to intersect.
2. Modular Design - A modular approach to product design, where interchangeable components are offered, can empower consumers to customize and update their products, offering an opportunity for sustainability and individualization.
3. Long Battery Life - Incorporating longer battery life technology presents an opportunity for tech brands to offer low-maintenance devices to consumers that don't want to sacrifice convenience.
Industry Implications
1. Wearable Technology - Enhancements to the aesthetics, functionality, and battery life of hybrid smartwatches could expand the wearable technology market into new demographics.
2. Fitness - The Roxford smartwatch's water-resistance, silicone wraparound strap, and connected app demonstrate the industry potential for versatile, multi-functional fitness wearables.
3. Luxury Goods - The opportunity for traditional watch brands to incorporate smartwatch technology, or for tech brands to enhance the aesthetics and exclusivity of their product, provides room for market disruption in the luxury goods industry.
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