Sonos Launches New Highly-Accessible Soundbar Called the 'Ray'
Niko Pajkovic — May 12, 2022 — Tech
References: sonos & acquiremag
Audio electronics giant Sonos has added a new affordable speaker option to its ever-growing lineup of premium audio products called the 'Ray' soundbar.
The new system was purposely designed to be an entry point soundbar for consumers who are prioritizing convenience, compactness, and affordability. That being said, the system still comes with a variety of premium features. For example, the Ray soundbar features Trueplay tuning technology, which works to auto-adapt the system's acoustics to any environment. What's more, the new soundbar is built to support all of the main music streaming services, including Spotify and Apple Music.
For those interested, the Ray soundbar is now available to purchase on Sonos' website and at select electronics retailers.
Image Credit: Sonos
The new system was purposely designed to be an entry point soundbar for consumers who are prioritizing convenience, compactness, and affordability. That being said, the system still comes with a variety of premium features. For example, the Ray soundbar features Trueplay tuning technology, which works to auto-adapt the system's acoustics to any environment. What's more, the new soundbar is built to support all of the main music streaming services, including Spotify and Apple Music.
For those interested, the Ray soundbar is now available to purchase on Sonos' website and at select electronics retailers.
Image Credit: Sonos
Trend Themes
1. Affordable Soundbars - Companies can develop soundbars with premium features at lower price points to target consumers prioritizing affordability.
2. Compact Soundbars - Developing soundbars with a focus on convenience and space-saving features presents an opportunity for companies to tap into the growing demand for sleek, space-efficient home entertainment devices.
3. Trueplay Tuning Technology - Companies can develop sound systems with Trueplay technology, which adapts to different environments, to provide superior audio experiences for consumers.
Industry Implications
1. Audio Electronics - As the demand for home entertainment systems grows, audio electronics companies can further tap into the market by offering soundbars with premium features at lower price points.
2. Consumer Electronics Retail - Electronic retailers can target consumers looking for affordable and compact soundbars by offering a range of options to meet their needs.
3. Music Streaming Services - As soundbars become an increasingly popular way to access music streaming services, companies can offer soundbars that are optimized to work with these services to provide superior audio experiences for consumers.
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