Pack Animal Expanded Its Portfolio with the Launch of the Rally Pack
Grace Mahas — October 10, 2019 — Fashion
References: packanimal.co & kickstarter
Consumers seeking a utilitarian backpack that was built for adventure may be drawn to Pack Animal's newest product -- the Rally Pack. The rustic bag combines elements of vintage style with modern features for a bag that fuses form and function for a multipurpose bag.
The Rally Pack boasts a 17 oz waxed twill shell and a premium vegetable-tanned leather. By the same token, the backpack is weather resistant thanks to its ultra-durable liner. Moreover, the Rally Pack is ultra-comfortable thanks to its ergonomic shoulder straps, a quilted padded back, a sternum strap, and a chest strap. The utilitarian bag also features removable tie-downs that let users mount it to luggage, motorcycles, bicycles, and more.
The Rally Pack boasts a 17 oz waxed twill shell and a premium vegetable-tanned leather. By the same token, the backpack is weather resistant thanks to its ultra-durable liner. Moreover, the Rally Pack is ultra-comfortable thanks to its ergonomic shoulder straps, a quilted padded back, a sternum strap, and a chest strap. The utilitarian bag also features removable tie-downs that let users mount it to luggage, motorcycles, bicycles, and more.
Trend Themes
1. Utilitarian Backpacks - Disruptive innovation opportunity: Develop backpacks with built-in solar panels for charging devices on the go.
2. Rustic Style - Disruptive innovation opportunity: Create a line of vintage-style, eco-friendly fashion products, such as clothing and accessories, using sustainable materials.
3. Multipurpose Bags - Disruptive innovation opportunity: Design convertible bags that can transform into different types, such as backpacks to messenger bags or tote bags.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Incorporate advanced technology, such as 3D printing, into the design and production process of clothing and accessories.
2. Outdoor Recreation Industry - Disruptive innovation opportunity: Develop smart outdoor gear, such as backpacks with built-in GPS navigation systems and emergency alert features.
3. Travel Industry - Disruptive innovation opportunity: Create high-tech travel accessories, such as smart luggage with integrated tracking devices and biometric locks.
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