The Plane Jane Project Handcrafts Pots With Personality
Shelby Lee Walsh — October 3, 2009 — Eco
References: etsy & blog.urbanoutfitters
The Plane Jane Project is a shop on Etsy for those looking for a unique place to put their flora. The creature pots all come with names like 'Foxy Little Devil,' 'Little Swamp Creature' and 'Little Hooters' (the last-named is my favorite).
Each one is hand-painted and sculpted by the people behind The Plane Jane Project and lucky for you, these little pots all come complete with a drainage dish.
Implications - These potted planters present an innovative twist on an older design. Companies can keep costs low by making small alterations to traditional products, and still appeal to a broad consumer base. Consumers find comfort in familiarity, yet are still looking for those small changes to justify their purchase.
Each one is hand-painted and sculpted by the people behind The Plane Jane Project and lucky for you, these little pots all come complete with a drainage dish.
Implications - These potted planters present an innovative twist on an older design. Companies can keep costs low by making small alterations to traditional products, and still appeal to a broad consumer base. Consumers find comfort in familiarity, yet are still looking for those small changes to justify their purchase.
Trend Themes
1. Characterized Planters - The trend of adding personality and unique characteristics to plant pots offers an opportunity for businesses to tap into the growing demand for customized and quirky gardening products.
2. Handcrafted Home Decor - The rise in popularity of hand-painted and sculpted planters reflects the larger trend of consumers seeking one-of-a-kind and artisanal home decor items, creating a market for businesses specializing in unique handmade products.
3. Innovative Product Alterations - The Plane Jane Project's approach of making small alterations to traditional planters highlights the potential for businesses to differentiate themselves and disrupt established markets by implementing creative changes to existing products.
Industry Implications
1. Gardening - The gardening industry can seize the opportunity presented by the demand for characterized planters by offering a wide range of personalized and whimsical options to cater to consumers' desire for unique and eye-catching garden accessories.
2. Handmade Crafts - The handmade crafts industry can capitalize on the growing interest in handcrafted home decor by producing a variety of artisanal planters with distinct designs and hand-painted details, appealing to consumers looking for individualistic and artistic pieces.
3. Consumer Goods - Businesses in the consumer goods sector can explore the potential of innovative product alterations by incorporating small but impactful modifications to their existing offerings, creating fresh and desirable versions that attract customers seeking novelty and differentiation.
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