The Olsens and Bik Bok Collaborate to Create a Line of Edgy Designer Apparel
Tana Makmanee — June 25, 2013 — Fashion
References: bikbok & honestlywtf
These chic rocker styles are the results of the fabulous fashion collaboration between the Olsens and Bik Bok, a first look at one of the three collections set to debut from the two fashion houses this fall 2013.
Mary-Kate Olsen and Ashley Olsen have been in the limelight ever since they were toddlers, from their classic TV show appearances to their haute couture designer label, the Olsens continue to be bold influences of style to this day. This chic collection features edgy references with subtle feminine touches, showcasing sleek leather ensembles, chiffon blouses and floppy hats to create an undeniably striking fashion line.
Sure to make a splash on the catwalks this coming fall, this chic rocker collection from the Olsens and Bik Bok will definitely have fashionistas craving to see more.
Mary-Kate Olsen and Ashley Olsen have been in the limelight ever since they were toddlers, from their classic TV show appearances to their haute couture designer label, the Olsens continue to be bold influences of style to this day. This chic collection features edgy references with subtle feminine touches, showcasing sleek leather ensembles, chiffon blouses and floppy hats to create an undeniably striking fashion line.
Sure to make a splash on the catwalks this coming fall, this chic rocker collection from the Olsens and Bik Bok will definitely have fashionistas craving to see more.
Trend Themes
1. Rocker Chic Style - The trend for edgy, yet feminine style is growing and there is room for disruptive innovation in the fashion industry by creating new lines that produce that aesthetic.
2. Celebrity Collaboration - Collaborating with a popular celebrity or designer can be a key strategy for fashion houses to drive more interest in their products.
3. Seasonal Collections - Creating seasonal collections and debuting them at the right time of the year can create excitement and anticipation among customers.
Industry Implications
1. Fashion - Creating fun and edgy designs will be perfect for brands targeting the young and adventurous Gen Z market.
2. Celebrity and Entertainment - Collaborating with popular celebrities and influencers can bridge entertainment to fashion and give fans more access to their favorites.
3. Retail and Ecommerce - Bringing seasonal collections online can reach a global audience and allow customers to shop anytime from anywhere.
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