Whrrl.com on iPhones
Mitchell Fanning — June 4, 2008 — Tech
References: technologyreview
One startup that is expecting to transform the social networking space is Pelago. Pelago will soon offer a version of its software, called Whrrl, for the iPhone. The software enables something Pelago's chief technology officer, Darren Erik Vengroff, calls Social Discovery. It involves using the iPhone's map and self-location features, as well as delivers information about the prior activities of the user's friends. Whrrl also proposes new places to explore or activities to try.
This upstart recently garnered $15 million from funders, including Kleiner Perkins Caufield and Byers.
This upstart recently garnered $15 million from funders, including Kleiner Perkins Caufield and Byers.
Trend Themes
1. Social-discovery - Pelago's software Whrrl utilizes the iPhone's map and self-location features to create a new form of social discovery.
2. Mobile-social-networking - Pelago's iPhone version of Whrrl represents the next generation of social networking through its mobile integration.
3. Location-based-recommendations - Whrrl uses self-location and prior activity tracking to offer new places to explore or activities to try.
Industry Implications
1. Social-networking - Pelago's Whrrl software can disrupt the social networking industry through its innovative social discovery feature.
2. Mobile-communication - Pelago's iPhone version of Whrrl can revolutionize mobile communication through its advanced location-based capabilities.
3. Tourism-hospitality - Whrrl's location-based recommendations present significant opportunities for the tourism and hospitality industry to enhance customer experiences.
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