The GANT Rugger New Haven Math Club Keeps You Stylish & Studly
Jordan Sowunmi — May 16, 2011 — Fashion
American sportswear clothing line Gant Rugger has released its latest promotional short film for its forthcoming Fall 2011 line-up entitled "The New Haven Math Club." The film seeks to improve and impress consumers with a detailed style guide for them to abide by when wearing Gant Rugger's clothing.
The video is done under the guise of a 1950s instructional behavioral video and showcases the New Haven Math Club -- a group of young collegiate men in Gant Rugger clothing -- providing customers with tips on the proper way to button and style their clothing, while also highlighting different parts of the Gant Rugger Fall 2011 line-up.
The collegiate, Ivy League-inspired instructional video is a hilarious and informative way for Gant Rugger to inform and enlighten consumers about its brand. Check out the video for a laugh and look through our gallery to see different looks from the Gant Rugger Fall 2011 collection.
The video is done under the guise of a 1950s instructional behavioral video and showcases the New Haven Math Club -- a group of young collegiate men in Gant Rugger clothing -- providing customers with tips on the proper way to button and style their clothing, while also highlighting different parts of the Gant Rugger Fall 2011 line-up.
The collegiate, Ivy League-inspired instructional video is a hilarious and informative way for Gant Rugger to inform and enlighten consumers about its brand. Check out the video for a laugh and look through our gallery to see different looks from the Gant Rugger Fall 2011 collection.
Trend Themes
1. Ivy League-inspired Clothing - Opportunity for clothing brands to tap into the nostalgic appeal of Ivy League style and create modern interpretations.
2. Promotional Short Films - Opportunity for brands to create engaging and informative promotional content through short films.
3. Instructive Style Guides - Opportunity for brands to provide consumers with detailed style guides to enhance their experience with the brand.
Industry Implications
1. Clothing - Clothing brands can utilize the Ivy League-inspired trend to create new collections and attract customers.
2. Media and Entertainment - Opportunity for brands to utilize short films as a marketing tool to engage and educate consumers.
3. Fashion Retail - Fashion retail brands can create instructive style guides to enhance customer experience and promote their products.
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