Jacquie Aiche and Timex Join Forces to Launch 'The Mineral Collection'
Niko Pajkovic — October 20, 2022 — Fashion
References: firedrops.flipkart & gadgets360
American watchmaker Timex has partnered with jewelry designer Jacquie Aiche to launch 'The Mineral' collection, a limited-edition series of watches that centers around the use of semi-precious gemstones. The stones used in the watches are said to have natural healing properties.
The new collection is comprised of a trio of timepieces that feature dials made with Malachite, Tiger's Eye -- stones thought to offer protective, empowering, and enlightening powers. In addition, each piece features an Austrian crystal hour marker, a real stone dial, and Jacquie Aiche's signature evil eye motif.
“Our partnership with Jacquie Aiche can be summed up as ‘luxury with a soul,’ said Giorgio Galli, Chief Executive Creative Director of Timex Group. “Her designs are thoughtfully crafted and meaningful; a perfect alignment with the Timex vision for our women’s portfolio."
Image Credit: Flipverse
The new collection is comprised of a trio of timepieces that feature dials made with Malachite, Tiger's Eye -- stones thought to offer protective, empowering, and enlightening powers. In addition, each piece features an Austrian crystal hour marker, a real stone dial, and Jacquie Aiche's signature evil eye motif.
“Our partnership with Jacquie Aiche can be summed up as ‘luxury with a soul,’ said Giorgio Galli, Chief Executive Creative Director of Timex Group. “Her designs are thoughtfully crafted and meaningful; a perfect alignment with the Timex vision for our women’s portfolio."
Image Credit: Flipverse
Trend Themes
1. Gemstone Healing Trend - The use of semi-precious gemstones, particularly those with natural healing properties, is becoming increasingly popular in fashion and accessories.
2. Fashion and Watch Industry Collaboration Trend - Collaborations between fashion designers and watchmakers is a disruptive innovation opportunity for the industry that can result in unique and successful product lines.
3. Customizable Watches Trend - The integration of natural stones and materials allows for a greater level of customization in watch design, which could be attractive to consumers who value uniqueness.
Industry Implications
1. Fashion Industry - Collaborations with watchmakers can diversify product lines and offer unique and complementary accessories for fashion brands.
2. Jewelry Industry - The incorporation of natural stones in timepieces blurs the line between jewelry and watches and challenges traditional notions of accessory categories.
3. Wellness Industry - The use of natural stones with healing properties in accessories and fashion can tap into the growing trend towards wellness and self-care among consumers.
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