The Listening CloudLights Up to Social Media Buzz in Real Time
Akihiko Tse — September 8, 2013 — Marketing
References: instructables & adrants
Social media is ubiquitous, but The Listening Cloud is the first step in creating a tangible rendition of social media buzz. Situated at the lobby of ad agency RPA, The Listening Cloud monitors social media buzz surrounding its clients - as opposed to plain data on a screen - and responds by changing colors depending on what platform the client is being talked about on.
The Cloud's custom software extracts real-time data from Facebook, Twitter and Instagram's public APIs, and "sends a command through a wireless bridge to LEDs inside the cloud." The Listening Cloud lights in red for every Facebook 'Like,' blue for every Twitter mention and purple for every Instagram mention. The Cloud, however, is not strictly limited to ad agency clients, and can be programmed to respond and "listen to" other real-time feeds. By inputting Justin Bieber, for example, the cloud aptly looks like an ominous storm hovering over the horizon.
The Cloud's custom software extracts real-time data from Facebook, Twitter and Instagram's public APIs, and "sends a command through a wireless bridge to LEDs inside the cloud." The Listening Cloud lights in red for every Facebook 'Like,' blue for every Twitter mention and purple for every Instagram mention. The Cloud, however, is not strictly limited to ad agency clients, and can be programmed to respond and "listen to" other real-time feeds. By inputting Justin Bieber, for example, the cloud aptly looks like an ominous storm hovering over the horizon.
Trend Themes
1. Real-time Social Media Monitoring - Utilizing custom software and LED lights, interactive displays like The Listening Cloud provide real-time visualizations of social media buzz.
2. Tangible Representation of Social Media - Interactive social media monitors, such as The Listening Cloud, offer a physical and visual representation of social media activity in real time.
3. Customizable Real-time Feeds - The Listening Cloud can be programmed to monitor and respond to specific real-time feeds, allowing for customizable monitoring of social media buzz for various purposes.
Industry Implications
1. Advertising and Marketing - Ad agencies, like RPA, can use interactive social media monitors to track and visualize social media buzz for their clients, providing valuable insights and data.
2. Events and Entertainment - Interactive social media monitors can be used at events or in entertainment venues to engage and entertain audiences by visualizing social media activity in real time.
3. Public Relations - PR firms can utilize interactive social media monitors to monitor and respond to social media buzz surrounding their clients, enabling timely and targeted communication strategies.
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