These Reusable Bags by The Joy of Ex are Cheeky
Courtney Scharf — June 6, 2012 — Eco
References: joyofex.org & joyofex.org
These totes by online retailer ‘The Joy of Ex’ are garnering the brand a ton of buzz. From late-night statements to suggestive farmer’s market jokes, nothing is off limits on these bags.
Injecting some fun into eco-chic products, these bags are subtle but cheeky enough to get some attention. These create a good balance in their design, and successfully stay on the line between playful and inappropriate. Given that the actual physical design of the totes are so understated, wearers are able to have more fun with the text featured on the bag. Very affordable at under $20 and with the durability to be used again and again, these are an easy sell.
Clever and joyful at once, these totes would make a great gift for a eco-friendly and fashion-conscious consumer.
Injecting some fun into eco-chic products, these bags are subtle but cheeky enough to get some attention. These create a good balance in their design, and successfully stay on the line between playful and inappropriate. Given that the actual physical design of the totes are so understated, wearers are able to have more fun with the text featured on the bag. Very affordable at under $20 and with the durability to be used again and again, these are an easy sell.
Clever and joyful at once, these totes would make a great gift for a eco-friendly and fashion-conscious consumer.
Trend Themes
1. Subversive Totes - Opportunity for brands to create reusable bags that inject humor and irony into eco-friendly products.
2. Playful Design - Opportunity to develop products with understated physical designs that allow for more expressive and cheeky text.
3. Affordable Eco-chic - Opportunity for retailers to offer environmentally friendly products at an affordable price point.
Industry Implications
1. Retail - Opportunity for retail brands to expand their product offerings with subversive totes.
2. Fashion - Opportunity for fashion brands to appeal to eco-friendly and fashion-conscious consumers with clever and joyful totes.
3. Sustainability - Opportunity for sustainable brands to create affordable yet durable eco-chic products like reusable totes.
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