Apple To Team With VW
The next "i" gimmick that Apple puts on the market might be the iCar.
"Apple Chief Executive Steve Jobs met recently with Volkswagen CEO Martin Winterkorn, reportedly to discuss a possible "iCar" project that would feature products by Apple," Car and Driver reported.
Apple has already been working with automakers, including VW, to make integrated iPod hookups.
Be sure to check out the Ford Sync, too, which was developed by Microsoft:
Implications - I love collaborations and this one is certainly no different. The iCar is a great concept by Apple and VW. According to the German financial magazine Capital, this product would do well in terms of young target markets. I hope to see more from this pair, because this seems like a beneficial pairing.
"Apple Chief Executive Steve Jobs met recently with Volkswagen CEO Martin Winterkorn, reportedly to discuss a possible "iCar" project that would feature products by Apple," Car and Driver reported.
Apple has already been working with automakers, including VW, to make integrated iPod hookups.
Be sure to check out the Ford Sync, too, which was developed by Microsoft:
Implications - I love collaborations and this one is certainly no different. The iCar is a great concept by Apple and VW. According to the German financial magazine Capital, this product would do well in terms of young target markets. I hope to see more from this pair, because this seems like a beneficial pairing.
Trend Themes
1. Collaborative Automobiles - The collaboration between Apple and VW to create the iCar project may spur more technology companies to partner with automobile manufacturers to create the next big thing in automobiles.
2. Integrated Technology - The iCar project presents opportunities for other technology companies to innovate and integrate their products with automobiles in a seamless way.
3. Youth-centered Vehicles - The iCar project is expected to appeal to younger target markets, indicating that there may be a growing market for youth-centered vehicles with advanced technology features.
Industry Implications
1. Automotive Manufacturing - Automobile manufacturers may benefit from partnering with technology companies like Apple to create innovations that appeal to younger generations and integrate technology with automobiles.
2. Consumer Electronics - Consumer electronics companies may find opportunities to collaborate with automobile manufacturers and create products and features that seamlessly integrate with vehicles.
3. Technology - The iCar project highlights the potential for technology companies to expand into the automotive industry and create disruptive innovations in a space previously dominated by traditional automobile manufacturers.
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