The Hyundai Kona Features In-car WiFi and Large Touchscreens
Michael Hines — June 17, 2017 — Autos
References: hyundaiusa & carbuzz
The Hyundai Kona is an all-new compact crossover designed to appeal to millennials. It rides on an entirely new platform and features slick exterior styling. Power comes from two four-cylinder engines, a naturally aspirated 2.0-liter unit and a turbocharged 1.6-liter unit. All-wheel drive is also available. On the tech front there are two touchscreens on offer, one measuring 7.0-inches and the other 8.0 inches. Apple CarPlay and Android Auto are available, as is in-car WiFi and a wireless device charging pad.
In addition to its cutting-edge styling the Hyundai Kona will feature best-in-class interior space and headroom. Millennials have been steadily ditching sedans and hatchbacks (and every other type of car) for subcompact crossovers. The Hyundai Kona should be able to eat up sales in the segment when it hits dealer lots later this year.
In addition to its cutting-edge styling the Hyundai Kona will feature best-in-class interior space and headroom. Millennials have been steadily ditching sedans and hatchbacks (and every other type of car) for subcompact crossovers. The Hyundai Kona should be able to eat up sales in the segment when it hits dealer lots later this year.
Trend Themes
1. Compact Crossover Trend - The continued growth of subcompact crossovers is creating opportunities for automakers to design and market new, trendy offerings that appeal to younger consumers.
2. In-car Tech Integration Trend - Automakers continue to integrate in-car WiFi, touchscreens, and wireless charging pads into their vehicles, providing opportunities for tech companies to partner and offer new products and services.
3. Millennial Car-buying Habits Trend - Automakers are catering to the millennial mindset of desiring stylish, tech-savvy, and affordable vehicles, creating opportunities to disrupt the traditional car-buying experience through innovative marketing strategies and online sales.
Industry Implications
1. Automotive Industry - Automakers have an opportunity to disrupt the compact crossover market by creating new, stylish offerings that integrate popular technology features to appeal to millennials.
2. Technology Industry - Tech companies have an opportunity to partner with automakers to integrate products and services into vehicles, such as in-car WiFi, touchscreens, and wireless charging pads.
3. Retail Industry - The changing car-buying habits of millennials create an opportunity for disruption in the traditional dealership model through innovative marketing strategies and online sales platforms.
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