The Hundreds Turn to the Charmin Bear to Hawk Goods
Christina Butty — October 13, 2009 — Fashion
References: thehundreds & hypebeast
Super cool clothing brand 'The Hundreds' appears to have gone in a new direction with their more exclusive Rosewood collection.
What’s interesting about the Rosewood line is that The Hundreds appear to be sampling from the Charmin toilet paper commercials with the bear graphic they are using. I give them credit for thinking outside the box with their inspiration, though I’m not sure that that is what they intended. However, the bear is cute and The Hundreds know their stuff, so I’m sure the Rosewood line will be a hit.
What’s interesting about the Rosewood line is that The Hundreds appear to be sampling from the Charmin toilet paper commercials with the bear graphic they are using. I give them credit for thinking outside the box with their inspiration, though I’m not sure that that is what they intended. However, the bear is cute and The Hundreds know their stuff, so I’m sure the Rosewood line will be a hit.
Trend Themes
1. Commercial-inspired Apparel - The trend of using commercial characters and graphics in apparel design creates an opportunity for brands to tap into nostalgia and current pop culture trends.
2. Unconventional Inspiration - The trend of drawing inspiration from unexpected sources, such as toilet paper commercials, can lead to disruptive and unique product designs.
3. Exclusive Collections - The trend of creating limited edition collections targeting a specific audience allows brands to experiment with bold and creative designs without risking their core brand identity.
Industry Implications
1. Fashion - The fashion industry can take advantage of commercial-inspired apparel trends to create unique and appealing designs for their target audience.
2. Marketing and Advertising - Marketers and advertisers can explore new ways to leverage commercial characters and graphics to create memorable and effective campaigns that resonate with consumers.
3. Consumer Goods - Consumer goods companies can collaborate with fashion brands to create innovative merchandise featuring commercial characters and graphics to boost brand recognition and appeal.
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