The Phase Griffin is a 4-in-1 Planter, Bench, Stool and Table
Shelby Lee Walsh — June 15, 2009 — Art & Design
References: phasedesignonline & apartmenttherapy
The Griffin by Phase is not just a 2-in-1, it's a 4-in-1 piece of furniture that will have you wowed with its impeccable versatility. It is a stool, a planter, a bench and a side table.
The Griffin caters to those who like change, but can't afford to constantly renovate or buy new furniture. This nifty little home accessory is just the thing for buyers who just can't seem to make up their minds!
Implications - Products that are equipped with multipurpose features are extremely popular due to their economic efficiency in times of a financial crisis. This alleged economic efficiency comes from the products' ability to eliminate an extra purchase. Companies will benefit from combining products to create goods that provide more than one service.
The Griffin caters to those who like change, but can't afford to constantly renovate or buy new furniture. This nifty little home accessory is just the thing for buyers who just can't seem to make up their minds!
Implications - Products that are equipped with multipurpose features are extremely popular due to their economic efficiency in times of a financial crisis. This alleged economic efficiency comes from the products' ability to eliminate an extra purchase. Companies will benefit from combining products to create goods that provide more than one service.
Trend Themes
1. Multipurpose Furniture - Creating furniture with multiple functions to cater to the needs of buyers who want versatility without constant renovations or new purchases.
2. Economic Efficiency - Designing products that offer multiple services to eliminate the need for additional purchases and provide cost savings for consumers during financial crises.
3. Combining Product Features - Developing goods that combine different product functionalities to create innovative offerings that serve multiple purposes and provide added value to customers.
Industry Implications
1. Furniture Industry - Opportunity to tap into the growing demand for multipurpose furniture that offers versatility and convenience to consumers.
2. Home Decor Industry - Exploring opportunities to incorporate multipurpose design elements into home decor products to meet the evolving needs and preferences of consumers.
3. Consumer Goods Industry - Identifying ways to develop and market products that combine functionalities from different categories to provide enhanced convenience and value to customers.
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