The Gourmand's Newest Photo Shoot Recreated Food-Based Emojis
Ellen Smith — December 6, 2017 — Social Media
References: matthieulavanchy & psfk
Art imitates life in The Gourmand's newest photo series, which showcased a collection of real fruits, fashioned to appear as popular smartphone emojis.
The Gourmand is a semi-annual food and culture magazine, making this emoji photo shoot seem like a natural progression for the publication, as the phone-friendly icons become deeply embedded within our culture. The shoot was conducted by still-life photographer Matthieu Lavanchy, and features single food items standing against a plain backdrop. According to the photographer, the minimalist nature of the shoot required a great deal of perfectionism, especially considering how quickly smartphone users would be able to spot a difference from the animated icons.
Some of the re-created pieces include a cup of coffee, a block of cheese and a juicy peach.
The Gourmand is a semi-annual food and culture magazine, making this emoji photo shoot seem like a natural progression for the publication, as the phone-friendly icons become deeply embedded within our culture. The shoot was conducted by still-life photographer Matthieu Lavanchy, and features single food items standing against a plain backdrop. According to the photographer, the minimalist nature of the shoot required a great deal of perfectionism, especially considering how quickly smartphone users would be able to spot a difference from the animated icons.
Some of the re-created pieces include a cup of coffee, a block of cheese and a juicy peach.
Trend Themes
1. Food-emoji-inspired Visual Content - Brands can capitalize on consumers' love of food emojis by creating visual content inspired by these popular icons.
2. Minimalist Food Photography - There's an opportunity for photographers to experiment with minimalist food photography, showcasing single food items against a plain backdrop.
3. Food Artistry - Artists can recreate food in unique ways, such as fashioning them into popular smartphone emojis to create fun and playful food art.
Industry Implications
1. Food and Beverage - Food and beverage companies can incorporate food emojis in their branding and marketing efforts, leveraging the popularity of these icons to appeal to younger audiences.
2. Digital Marketing - Digital marketers can explore creative ways to incorporate food emojis into their campaigns, such as creating social media posts or ads that feature these icons in unique ways.
3. Art and Design - Artists and designers can incorporate food into their work in playful and unexpected ways, such as recreating popular emojis using real fruits and other food items.
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