'The Giving Tree' Notepads Have an Environmental Message
Romina S. Cortellucci — June 26, 2012 — Eco
References: heochangbong & andrewkelsall
'The Giving Tree' Notepads show how the smallest action has an environmental impact. The memo pad was created by the Seoul-based graphic design firm Heochangbong Design Studio. Shaped as a tree trunk, the notepad playfully reminds people where this paper is coming from.
The essence of the product is described on the Heochangbong Design Studio website: "as the memo pad is used, the trunk of the tree will gradually disappear sending messages of the effects of wasting paper." Every time a sticky is used, the tree begins to disappear, reflecting nature.
The notepads are a nostalgic reminder of the classic Shel Silverstein children's book of the same name. The pads show us how the environment is quickly being used up by humans. A portion of the proceeds raised by purchasing 'The Giving Tree' Notepads is donated to planting trees.
The essence of the product is described on the Heochangbong Design Studio website: "as the memo pad is used, the trunk of the tree will gradually disappear sending messages of the effects of wasting paper." Every time a sticky is used, the tree begins to disappear, reflecting nature.
The notepads are a nostalgic reminder of the classic Shel Silverstein children's book of the same name. The pads show us how the environment is quickly being used up by humans. A portion of the proceeds raised by purchasing 'The Giving Tree' Notepads is donated to planting trees.
Trend Themes
1. Environmental Awareness - Using 'The Giving Tree' Notepads as a reminder of the environmental impact of wasting paper.
2. Nostalgic Products - Creating products that evoke nostalgia, like 'The Giving Tree' Notepads based on a classic children's book.
3. Cause-related Marketing - Donating a portion of proceeds from 'The Giving Tree' Notepads to planting trees.
Industry Implications
1. Stationery - The stationery industry can explore eco-friendly alternatives like 'The Giving Tree' Notepads to promote environmental consciousness.
2. Graphic Design - Graphic designers can incorporate environmental themes into their designs, as demonstrated by the creation of 'The Giving Tree' Notepads.
3. Literary Merchandise - The literary merchandise industry can tap into the nostalgia market by creating products inspired by well-loved books like 'The Giving Tree' Notepads.
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