BILLY's Joins adidas Originals to Rework the Gazelle Sneaker
adidas Originals works in collaboration with Japanese retail brand BILLY's on a new iteration of the Gazelle sneaker model this season. The iconic silhouette was originally launched back in the mid 60s and has been through many iterations and inspirations.
During the 80s, it became a prominent silhouette across Europe due to its versatile design. This time around, BILLY's reconstructs the sneaker to join its Fall/Winter 2020 roster in two colorway options. It arrives in either a darker 'Forest' green color or a more minimal white iteration for a muted look. The upper is constructed from premium leather materials throughout, which is similar to the 60s launch in Japan. It is rounded out with textured tape detailing and a clear outsole.
Image Credit: BILLY's
During the 80s, it became a prominent silhouette across Europe due to its versatile design. This time around, BILLY's reconstructs the sneaker to join its Fall/Winter 2020 roster in two colorway options. It arrives in either a darker 'Forest' green color or a more minimal white iteration for a muted look. The upper is constructed from premium leather materials throughout, which is similar to the 60s launch in Japan. It is rounded out with textured tape detailing and a clear outsole.
Image Credit: BILLY's
Trend Themes
1. Reworked Sneaker Models - The collaboration between adidas Originals and BILLY's showcases the trend of revamping classic sneaker designs for a fresh take on iconic models.
2. Japanese-inspired Design - The use of premium leather materials and textured tape detailing in the Gazelle sneaker reflects the trend of incorporating Japanese aesthetics into fashion.
3. Muted Colorways - The choice of darker green and minimal white color options for the Gazelle sneaker aligns with the trend of subtle and understated color palettes in footwear.
Industry Implications
1. Footwear - The collaboration highlights opportunities for footwear brands to collaborate with retailers and incorporate unique design elements, such as premium materials and textured detailing.
2. Fashion Retail - The successful partnership between adidas Originals and BILLY's demonstrates the potential for retailers to attract consumers by offering exclusive collaborations and limited-edition releases.
3. Japanese Fashion - The Japanese-inspired design of the reworked Gazelle sneaker presents opportunities for the fashion industry to explore and incorporate traditional Japanese aesthetics in their products.
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