nanamica and the Garbstore Join Forces on a Essential Design
References: couvertureandthegarbstore & hypebeast
Japanese fashion label nanamica works in collaboration with London retail brand the Garbstore on a staple silhouette. The joint design spotlights the signature button up shirt to join the Spring/Summer 2020 seasonal roster. The two work on a multiple paneling design and draw eclectic inspirations from the world of sports, functionality, and militaristic themes.
The official name for the shirt is entitled the 'Button Down Wind Shirt.' It is made to be lightweight, suiting the warmer seasons appropriately. The construction is made up of a cotton blended fabric that features the CoolMax technology to wick any moisture during the higher temperatures. It features a buttoned collar and rounded out with a whale patch embroidered on and left chest pocket.
Image Credit: nanamica
The official name for the shirt is entitled the 'Button Down Wind Shirt.' It is made to be lightweight, suiting the warmer seasons appropriately. The construction is made up of a cotton blended fabric that features the CoolMax technology to wick any moisture during the higher temperatures. It features a buttoned collar and rounded out with a whale patch embroidered on and left chest pocket.
Image Credit: nanamica
Trend Themes
1. Collaborative Essential Designs - The trend of collaborations for creating essential designs in the fashion industry is disruptive. Business professionals can consider partnering with cross-industry experts or competing brands to create high quality and unique products.
2. Functional and Sport-inspired Fashion - The trend of functional and sports-inspired fashion designs is disruptive, as more consumers demand clothes that incorporate comfort, functionality, and sleek design. Business professionals can explore opportunities in creating such designs for their brand.
3. Eco-friendly Fabric Technology - The trend of incorporating eco-friendly fabric technology like CoolMax, which wicks moisture during higher temperatures, is disruptive. Business professionals can research and invest in such eco-friendly fabric technology to meet consumer demand for sustainable and comfortable clothing.
Industry Implications
1. Fashion - The fashion industry is disrupted by the rise of functional and eco-friendly fashion, collaborative essential designs, and incorporating technological innovations like CoolMax fabric.
2. Sports and Athletic Wear - The sports and athletic wear industry could draw inspiration from the multi-paneling design and functional features of the Button Down Wind Shirt to create comfortable and stylish clothing for athletes and active individuals.
3. Textile and Fabric Manufacturing - The textile and fabric manufacturing industry could benefit by investing in eco-friendly fabric technology like CoolMax to meet consumer demand for sustainable clothing and enhance the functionality of clothing products.
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