Party Hard With The Foley+Corinna Fall 2010 Lookbook
Joanne Lam — May 4, 2010 — Fashion
References: refinery29
The Foley+Corinna Fall 2010 Lookbook brings out the child and adult in us with their party hardy looks and sleepover setting. With both black and white and colored shots, the series tells a great before-and-after story of the party events.
The chemistry between the models definitely presents a very young and dynamic atmosphere within the photos, contributing to the Foley+Corinna Fall 2010 Lookbook's success. Check out the partying lookbook shots above.
Implications - It is imperative that businesses devote their efforts to attaching a particular experience or set of feelings to their products. Businesses must recall that they are selling more than just a product.
The chemistry between the models definitely presents a very young and dynamic atmosphere within the photos, contributing to the Foley+Corinna Fall 2010 Lookbook's success. Check out the partying lookbook shots above.
Implications - It is imperative that businesses devote their efforts to attaching a particular experience or set of feelings to their products. Businesses must recall that they are selling more than just a product.
Trend Themes
1. Experiential Marketing - By attaching a particular experience or set of feelings to their products, businesses can create a more meaningful connection with consumers.
2. Youthful Branding - Creating a dynamic and young atmosphere in marketing materials can contribute to a brand's success, appealing to a younger demographic.
3. Before-and-after Storytelling - Telling a story of transformation or evolution through marketing materials can engage consumers and create intrigue around a brand or product.
Industry Implications
1. Fashion - Fashion brands can embrace experiential marketing to create a more personal and emotional connection with consumers.
2. Advertising - Advertising agencies can utilize youthful branding strategies to capture the attention of younger audiences and create a memorable impact.
3. Marketing - Marketing professionals can explore before-and-after storytelling techniques to create compelling narratives around products or services.
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