The Fifth Classic Watches are Only Sold on the 5th Day of Each Month
Mishal Omar — March 16, 2016 — Fashion
References: the5th.co & themodestman
The Fifth Watches is known for an unlikely business model -- its watches are only available on the 5th of each month.
Those looking to buy the watches have five days from the 5th to buy them, as long as they are high up enough on the brand's wait-list. This business model, along with the classic and minimalist aesthetic of the watches themselves, provides the illusion of exclusivity without the hefty price tag that often comes along with items marketed as "designer" or "luxurious."
The website's main page features a large live countdown clock until the next 5th day of the month. The watches are sold online and signing up for a VIP membership allows people to access the collection nine hours before the general public.
Those looking to buy the watches have five days from the 5th to buy them, as long as they are high up enough on the brand's wait-list. This business model, along with the classic and minimalist aesthetic of the watches themselves, provides the illusion of exclusivity without the hefty price tag that often comes along with items marketed as "designer" or "luxurious."
The website's main page features a large live countdown clock until the next 5th day of the month. The watches are sold online and signing up for a VIP membership allows people to access the collection nine hours before the general public.
Trend Themes
1. Exclusive-access Sales - Businesses can offer limited-time sales that require exclusive access to increase demand and create the illusion of exclusivity.
2. Minimalist Aesthetics - Businesses can utilize minimalist and classic aesthetics to attract customers who are looking for high quality, timeless designs.
3. VIP Memberships - Businesses can offer VIP memberships that give customers early access to new products and exclusive sales, creating a sense of exclusivity and loyalty.
Industry Implications
1. Watch Industry - The watch industry can implement limited-time sales or exclusive wait-lists to create buzz around their products and increase demand.
2. Fashion Industry - The fashion industry can adopt minimalist and classic aesthetics to provide high-quality, timeless designs that appeal to customers looking to invest in long-lasting pieces.
3. Subscription Box Industry - The subscription box industry can offer VIP memberships that provide early access to exclusive products or discounts, incentivizing customers to join and stay subscribed.
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