Trendopoly — May 18, 2007 — Unique
References: exerswim.net & bornrich.org
The ExerSwim Portable Swim Current Generato is a current generating device for your swimming pool. It creates waves and resistance to enhance you workout - even in a relatively small amount of space.
Implications - With an increasing number of consumers valuing healthy lifestyles and increased fitness in their lives, innovations that make getting fit easier will garner demand. Traditional workouts, like swimming, present areas for overhaul, innovation and reinvention; perhaps this concept can be applied to fitness activities like running, biking and more. Brands that are quick to recognize the opportunities here will gain a competitive edge.
Implications - With an increasing number of consumers valuing healthy lifestyles and increased fitness in their lives, innovations that make getting fit easier will garner demand. Traditional workouts, like swimming, present areas for overhaul, innovation and reinvention; perhaps this concept can be applied to fitness activities like running, biking and more. Brands that are quick to recognize the opportunities here will gain a competitive edge.
Trend Themes
1. Portable Current Generators - Technology is making it easier to accommodate a swimming fitness routine in small spaces.
2. Innovative Water Workouts - Fitness brands can look at reinventing traditional workouts like swimming to cater to the increasing demand for healthy lifestyles.
3. Easy Fitness Solutions - Innovations that make fitness routines easier will become more popular among consumers looking for ways to stay healthy.
Industry Implications
1. Fitness Equipment - There is a need for innovations in fitness equipment that cater to consumers looking for new and convenient ways to stay healthy.
2. Swimming Pool Industry - The swimming pool industry can benefit from developing and marketing more versatile and portable equipment like the ExerSwim.
3. Health and Wellness - The increasing demand for healthy living creates opportunities for new and innovative products in the health and wellness industry.
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