Ubisoft and Red Storm Entertainment Drop the Division Heartland
References: thedivisionheartland & engadget
Developer Red Storm Entertainment works together with Ubisoft to present a closer visual of the Division Heartland. It does so through a new cinematic trailer for the highly anticipated game during the publisher's Division Dat event. The trailer highlights a brand new rural town dubbed Silver Creek and it is the main setting of the free-to-play game.
It also introduces a new villain by the name of Killiam Tower who disavowed the Division and then followed by killing his entire team. It shows that players will be able to take control of an agent in the game and track down Killian Tower to rural America. There is tet to be a launch date but registration is online to participate in an upcoming closed beta.
Image Credit: Red Storm Entertainment, Ubisoft
It also introduces a new villain by the name of Killiam Tower who disavowed the Division and then followed by killing his entire team. It shows that players will be able to take control of an agent in the game and track down Killian Tower to rural America. There is tet to be a launch date but registration is online to participate in an upcoming closed beta.
Image Credit: Red Storm Entertainment, Ubisoft
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3. Registration-based Marketing - Opportunity for companies to use registration-based marketing strategies to create buzz and promote upcoming game releases by offering early access and exclusive content.
Industry Implications
1. Gaming Industry - The gaming industry can leverage cinematic game trailers to promote upcoming game releases, attract new players, and increase revenue through sales and in-game purchases.
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3. Entertainment Industry - The entertainment industry can incorporate cinematic game trailers and free-to-play games to offer immersive and engaging experiences to attract new audiences and retain current ones.
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