Fashion Bible Vogue Declares the New Hair Length
sara Harari — March 19, 2009 — Fashion
References: johnfrieda
Harry Josh of the Serge Normant at John Frieda Salon explains to Plum Sykes that in Hollywood and everywhere else, girls were copying beauties like Gisele with the original long beautiful hair Where they went wrong was in turning this into a “corkscrew-ringlet, extension/curling iron” look, losing the essence of what it was about in the first place.
The new length is not long, and not quite short; it grazes the collarbone and exposes the shoulder. Named “The Ash,” it should appear blunt without being blunt; the ends should be texturized with a feather razor to appear clean, but still offer a lot of movement. There are many benefits to this new length besides how healthy the hair will look and feel. With prints such as florals, it looks polished and outfits on the sexier side appear chic rather than cheap.
With the warm weather (slowly) approaching, it is the perfect time to try out this refreshing new length. Beware though: as soon as the hair grows out to rest on the shoulders, this ultra contemporary cut will look outdated and plain.
The new length is not long, and not quite short; it grazes the collarbone and exposes the shoulder. Named “The Ash,” it should appear blunt without being blunt; the ends should be texturized with a feather razor to appear clean, but still offer a lot of movement. There are many benefits to this new length besides how healthy the hair will look and feel. With prints such as florals, it looks polished and outfits on the sexier side appear chic rather than cheap.
With the warm weather (slowly) approaching, it is the perfect time to try out this refreshing new length. Beware though: as soon as the hair grows out to rest on the shoulders, this ultra contemporary cut will look outdated and plain.
Trend Themes
1. Collar-bone Grazing Hairstyles - Opportunity for hair salons to offer the new trendy length that grazes the collarbone and exposes the shoulder.
2. Blunt-yet-texturized Ends - Opportunity for hairstylists to offer feather razor texturization to create clean yet movable ends for a trendy look.
3. Polished Floral Prints - Opportunity for fashion brands to incorporate polished floral prints that look chic when paired with the collar-bone grazing coiffures.
Industry Implications
1. Hair Salons - Hair salons can capitalize on the collar-bone grazing hairstyles trend by offering these trendy lengths and styling services.
2. Hairstyling Tools - There is an opportunity for hairstyling tool manufacturers to create innovative tools that help hairstylists achieve the blunt-yet-texturized ends look.
3. Fashion Brands - Fashion brands can benefit from the collar-bone grazing coiffures trend by incorporating polished floral prints into their designs.
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