The Class Fall 2009 Campaign Showcases Hot Autumn Menswear
Marissa Brassfield — November 22, 2009 — Fashion
References: e-theclass.co.kr & thefashionisto
The Class' Fall 2009 lookbook shows off some of autumn's hottest menswear fashions, and it uses an argyle sweater-clad model against an argyle background to kick off the spread. These matchy-matchy sensibilities are continued throughout the lookbook, with three-piece vested suits making their presence known.
Check out more images of The Class Fall 2009 lookbook above, and keep clicking for more matching and pattern-loving features.
Implications - "Geek chic" is a desirable aesthetic choice amongst youth consumers. The "geek" represents the marginalized yet hyper-intelligent persona; this character type has become popular as a result of a subversion of the "jock" character type. Brands should consider ways in which they can position themselves as intelligent.
Check out more images of The Class Fall 2009 lookbook above, and keep clicking for more matching and pattern-loving features.
Implications - "Geek chic" is a desirable aesthetic choice amongst youth consumers. The "geek" represents the marginalized yet hyper-intelligent persona; this character type has become popular as a result of a subversion of the "jock" character type. Brands should consider ways in which they can position themselves as intelligent.
Trend Themes
1. Pattern-matching Aesthetic - Brands can explore the trend of using pattern-matching sensibilities in product designs and marketing campaigns.
2. Intelligent Branding - Brands can capitalize on the popularity of the 'geek chic' subculture by positioning themselves as intelligent and offering products that cater to this aesthetic.
3. Youth Consumer Preferences - Brands can pay attention to the preferences of youth consumers in terms of style trends in order to update and tailor their products and marketing strategies accordingly.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate pattern-matching aesthetics and 'geek chic' designs into their collections to appeal to the youth market's preferences.
2. Marketing and Advertising Industry - Marketers and advertisers can leverage the trend of 'geek chic' by creating campaigns that position their brand and products as intelligent and/or cater to this aesthetic.
3. Tech Industry - The tech industry can explore the 'geek chic' trend by offering stylish and functional products that appeal to youth consumers who value both aesthetics and intelligence in their gadgets.
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