'The Chubbettes' by Clinique Include a Shade for Every Look
Riley von Niessen — October 22, 2020 — Fashion
References: clinique
In preparation for the holiday season, Clinique launched 'The Chubbettes,' a gift set of its popular 'Chubby Stick' lip colors that come in mini Crayon-like applicators.
Valued at $123, the whole set is available for a limited time for just $49.50. With 20 shades included, the set is a great gift for beauty lovers who love to experiment with different colors, and makes for a perfect self purchase that allows consumers to experiment with different looks before decide which full-size shades they should invest in. In addition to the many shades included in the gift set, Clinique offers a variety of different formulas, which offer coverage that ranges from light and sheer, to intense full color. The formulas are also made with nourishing ingredients that will leave lips feeling soft, and don't contain any fragrances that could irritate sensitive skin.
Image Credit: Clinique
Valued at $123, the whole set is available for a limited time for just $49.50. With 20 shades included, the set is a great gift for beauty lovers who love to experiment with different colors, and makes for a perfect self purchase that allows consumers to experiment with different looks before decide which full-size shades they should invest in. In addition to the many shades included in the gift set, Clinique offers a variety of different formulas, which offer coverage that ranges from light and sheer, to intense full color. The formulas are also made with nourishing ingredients that will leave lips feeling soft, and don't contain any fragrances that could irritate sensitive skin.
Image Credit: Clinique
Trend Themes
1. Mini Lipstick Gift Sets - Opportunity for brands to create mini versions of their popular beauty products as gift sets for the holiday season.
2. Crayon-like Applicators - Innovative applicator designs that resemble crayons can provide a fun and unique user experience for applying lipstick.
3. Experimentation with Different Colors - Consumers' interest in trying out various shades of lipstick presents an opportunity for brands to offer diverse color ranges.
Industry Implications
1. Beauty - The beauty industry can leverage the popularity of mini lipstick gift sets and offer their own versions to cater to consumers' demand for variety.
2. Cosmetics - Cosmetics companies can explore innovative applicator designs, such as crayon-like applicators, to stand out in the market and provide a unique product experience.
3. E-commerce - E-commerce platforms can capitalize on the trend of experimentation by offering virtual try-on features for different lipstick shades to enhance the online shopping experience.
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