The Car Buying Service's Father's Day Competition Will Value Your Dad
Laura McQuarrie — June 5, 2014 — Autos
References: thecarbuyingservice & thedrum
Just ahead of Father's Day on June 15th, The Car Buying Service is running a competition that will give reward one dad with the chance to drive a supercar. To win this opportunity for your dad, you'll need to complete of The Car Buying Service's 'Dad Valuation Appraisal Forms,' in order to value your dad.
On the form, you'll be asked to fill in information about your dad, including his mileage (age), model (his build), speed, owners (number of kids), fuel type (favorite foods) and other details like if he's got custom paint work (tattoos.)
The campaign is being promoted with a humorous campaign video that shows a woman getting her dad appraised at a car dealership.
On the form, you'll be asked to fill in information about your dad, including his mileage (age), model (his build), speed, owners (number of kids), fuel type (favorite foods) and other details like if he's got custom paint work (tattoos.)
The campaign is being promoted with a humorous campaign video that shows a woman getting her dad appraised at a car dealership.
Trend Themes
1. Humorous Marketing Campaigns - Opportunity for companies to harness the power of humor to engage customers in unique ways.
2. Customized User Experiences - Opportunity for companies to personalize their services and products to customer preferences.
3. Competition-based Promotions - Opportunity for companies to increase customer engagement through contests, prizes and rewards.
Industry Implications
1. Automotive - Opportunity for car dealerships and other auto companies to create unique experiences for customers, such as personalized valuations or test drives.
2. Retail/e-commerce - Opportunity for retailers to leverage competitions and promotions to engage customers and drive sales.
3. Marketing/advertising - Opportunity for marketing agencies to develop creative campaigns for clients that utilize humorous or competition-based tactics to increase customer engagement.
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