The Camp Collection Invites You to Play Outside
Vasiliki Marapas — November 18, 2014 — Fashion
References: shopcamp & refinery29
Tamar Wider of The2Bandits has created the inaugural collection for her first ready-to-wear line The Camp Collection.
Wider was inspired by her childhood when designing this collection; specifically, her time away at an outdoor retreat outside of Missouri. It's no surprise, then, why she titled this collection 'The Camp Collection.' It might even remind you of your own camp experience: campfires, sing-a-longs and sneaking out after dark. It's obvious that Wider wanted to create something that would encourage adults to play, an ability that we often lose in our quest to "grow up." The slightly retro, bohemian offerings include ruffled gingham and plaid pieces that will satisfy your inner child.
The website reminds us that, no matter where life takes us, we need to "blaze our own trail."
Wider was inspired by her childhood when designing this collection; specifically, her time away at an outdoor retreat outside of Missouri. It's no surprise, then, why she titled this collection 'The Camp Collection.' It might even remind you of your own camp experience: campfires, sing-a-longs and sneaking out after dark. It's obvious that Wider wanted to create something that would encourage adults to play, an ability that we often lose in our quest to "grow up." The slightly retro, bohemian offerings include ruffled gingham and plaid pieces that will satisfy your inner child.
The website reminds us that, no matter where life takes us, we need to "blaze our own trail."
Trend Themes
1. Rustic Fashion Collections - Opportunity to create more outdoor-inspired fashion lines for adults that encourage play and nostalgia.
2. Bohemian Design Trend - Opportunity to incorporate more bohemian, retro styles into fashion collections.
3. Adult Play Movement - Opportunity to tap into a market for playful, nostalgic products that encourage adults to embrace their inner child.
Industry Implications
1. Fashion Industry - Fashion designers can create more collections inspired by nostalgia and the outdoors to appeal to adult consumers looking for fun and playfulness.
2. Camp and Outdoor Industry - Companies can expand their offerings to include clothing and accessories that tap into the nostalgia of childhood camping and outdoor experiences.
3. Wellness Industry - Businesses can incorporate the idea of play into their wellness offerings, encouraging adults to embrace fun activities that promote mental and emotional well-being.
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