The Backbrat Turns Cyclists into Chefs
Michael Hines — June 16, 2013 — Autos
References: behance.net & industrialdesignserved
If the Backbrat doesn't get U.S. youth to embrace cycling, then nothing will. Swiss designer Mathias Hintermann actually designed this bicycle-mounted barbecue for use in Germany. Germans love their bicycles and their bratwursts, but dragging around a grill during a ride to the park isn't the easiest thing in the world.
The Backbrat is designed to mount onto the rear wheel of a bicycle. The design is self-contained, meaning you won't have to bring an extra bag to hold anything. When you reach the park, you can whip out your charcoal and brats and begin grilling. While Hintermann designed the Backbrat for Germany, the design might also be well-received by Americans. Americans love to grill and are looking for reasons to cycle, especially those who live in urban areas.
The Backbrat is designed to mount onto the rear wheel of a bicycle. The design is self-contained, meaning you won't have to bring an extra bag to hold anything. When you reach the park, you can whip out your charcoal and brats and begin grilling. While Hintermann designed the Backbrat for Germany, the design might also be well-received by Americans. Americans love to grill and are looking for reasons to cycle, especially those who live in urban areas.
Trend Themes
1. Bicycle-mounted Bbqs - Disruptive innovation opportunity: Create and market accessories or attachments for bicycles that cater to the growing demand for outdoor cooking experiences.
2. Self-contained Designs - Disruptive innovation opportunity: Develop innovative, compact and self-contained designs for outdoor activities that eliminate the need for additional bags or equipment.
3. Urban Cycling Culture - Disruptive innovation opportunity: Tap into the urban cycling culture by designing and producing products that cater to the needs of cyclists in busy urban areas.
Industry Implications
1. Outdoor Cooking Equipment - Disruptive innovation opportunity: Innovate and introduce new portable and compact cooking equipment specifically designed for outdoor use, such as bicycle-mounted BBQs.
2. Bicycle Accessories - Disruptive innovation opportunity: Create and market innovative accessories and attachments for bicycles that enhance the overall cycling experience, such as self-contained designs for carrying grilling equipment.
3. Urban Transportation and Lifestyle - Disruptive innovation opportunity: Develop products and services that cater to the growing trend of urban cycling, such as bike-sharing programs or cycling-friendly infrastructure.
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