The Aurea Was Proposed by the Designers Behind the Ferrari
Ellen Smith — June 19, 2017 — Art & Design
References: pininfarina & newatlas
The Aurea is a conceptual luxury yacht made in collaboration with the Italian design firm behind the Ferrari and luxury shipbuilders, Rossinavi. The conceptual design was unveiled at SuperYacht Gallery event in London and is described as a "design proposition," meaning it will only be built if someone is willing to purchase it.
The yacht, which comes equipped with two swimming pools and three decks, is powered by a "diesel-electric propulsion system," which can be found in the center of the boat, instead of the stern. This placement of the power will allegedly free up more space on the deck, providing the owner with ample room to host guests.
This glamorous water-based ride comes with a $70 million price tag, but promises to provide a high-end cruise like experience like no other.
The yacht, which comes equipped with two swimming pools and three decks, is powered by a "diesel-electric propulsion system," which can be found in the center of the boat, instead of the stern. This placement of the power will allegedly free up more space on the deck, providing the owner with ample room to host guests.
This glamorous water-based ride comes with a $70 million price tag, but promises to provide a high-end cruise like experience like no other.
Trend Themes
1. High-end Yacht Design - With the collaboration of luxury shipbuilders and design firms, there is an opportunity for disruptive innovation in high-end yacht design.
2. Diesel-electric Propulsion Technology - The Aurea's unique propulsion system presents a disruptive innovation opportunity for the marine industry to explore alternative power sources for ships and yachts.
3. Customized Luxury Cruising Experience - The Aurea's high cost and conceptual design highlight the trend of wealthy consumers seeking fully customized luxury experiences, creating potential innovation opportunities for luxury travel and hospitality industries.
Industry Implications
1. Luxury Yacht Building - Luxury yacht manufacturers can incorporate innovative design and propulsion technologies, while also offering customized options for high net worth clients seeking a one-of-a-kind cruising experience.
2. Marine Propulsion Systems - Marine propulsion system manufacturers have the opportunity to further develop diesel-electric propulsion technology and explore alternative energy sources to meet the growing demand for more efficient and eco-friendly options.
3. Luxury Travel and Hospitality - The Aurea's costly conceptual design highlights the trend of affluent travelers seeking fully customized luxury experiences, creating opportunities for luxury travel and hospitality industries to attract high net worth clients with unique offerings.
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