Abington Flight Watch for Women
Rose A. Valenta — December 30, 2007 — Fashion
The Abington Watch company was founded by Chelsea "Juice" Welch, a Santa Monica-based pilot and she has introduced two new flight watches for women the Amelia (Earhart) and the one pictured, Jackie (Cochran). Both were designed with the growing number of female pilots in mind.
The Jackie is the more feminine deigned watch, with a mother-of-pearl face and 64 cubic zirconia stones on the bezel. Its dial has a E6-B flight computer and a chronograph that shows Zulu time along with local time. Jackie sells for $400 and Amelia is $250.
The Jackie is the more feminine deigned watch, with a mother-of-pearl face and 64 cubic zirconia stones on the bezel. Its dial has a E6-B flight computer and a chronograph that shows Zulu time along with local time. Jackie sells for $400 and Amelia is $250.
Trend Themes
1. Female Pilots - Opportunity to create more products and services tailored for the growing number of female pilots.
2. Flight Watches - Potential for designing innovative flight watches for both men and women with advanced features and stylish designs.
3. Gender-specific Accessories - Platform to explore and develop gender-specific accessories in traditionally male-dominated industries like aviation.
Industry Implications
1. Aviation - Scope for developing aviation products and services that cater specifically to the needs and preferences of female pilots.
2. Fashion - Opportunity to tap into the niche market of fashionable watches for female pilots, blending style and functionality.
3. Luxury Goods - Potential to target affluent customers by offering high-end flight watches with premium materials and exclusive designs.
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